How Bookmakers Make Money

Sports Betting 101

In order to beat the bookmakers, one must first understand how they work. This video explains the business models of the bookmakers or in other words how they make money. We also explain the difference between the European and Asian bookmakers. 

Why Value and Arbitrage Opportunities Occur in Sports Betting

This explains why value occurs in betting markets. Basically, it comes down to the markets being inefficient.

Why Are Some Bookmakers Sharper Than Others?

This video explains why some bookmakers are sharper than others. In general, it comes down liquidity and the individual bookmaker's business model.