# What is Value Betting?

Imagine you were to bet on the toss of a coin. Assuming the coin can’t land on its rim,
there is a 50 % chance of heads, and 50 % chance of tails. Now, imagine you were to
bet on the outcome , and had two people offering you the following odds:

Coin flip odds with a positive expected value

## Expected Value

Coin flip and probability

This article explains what expected value is. Obviously, you choose the bet with the highest odds, since the probability of each outcome is the same. Now, let’s see what happens if you place a bet on heads at 2.10. Half of the time, you’ll lose your \$10 bet, and half of the time you’ll earn \$11. From
this, we can calculate the expected value of your bet to be \$0.5.

After one toss, you won’t have profits of \$0.5. You will either be \$10 down or \$11 up.

However, if you increase the number of tosses, your average earning per bet will
theoretically converge towards half a dollar per toss. This means that if you toss the coin 1000 times, you should expect earnings of \$500. Whether you end up a bit above or
below \$500 is a matter of luck, but it is skill that landed you there in the first place. You can read more about what happens if you increase your number of bets in this article on the law of large numbers and how it applies to sports betting

## Finding Value in the Odds

It doesn’t require much skill to realize that 2.10 is a good odds on the toss of a coin. In
fact, since odds = 1 / probability, fair odds would be 2.00. Because the odds offered is
higher than what the underlying probability suggests, it is a good bet.

So why don’t we do the same in sports? Why don’t we use the probability of each
outcome to calculate the corresponding odds, and in turn distinguish a good bet from

That’s exactly what we do. Welcome to value betting.

## How value betting works and how value occurs in betting markets

The next article covers how value betting works and this article shows an example from a game between Chelsea and Manchester City

# How Does Value Betting Work?

What is sports value betting? Learn the essentials to understand how it works

# Value bets: How does value occur in sports betting?

Learn what value bets are and how it can improve your sport betting strategies today!

# Closing line: The most important metric in sports trading

As part of any form of investing it is important to have a benchmark that you can compare your performance against. Otherwise, you do not know whether the results you are getting are because you have made smart decisions or luck. Professional poker players use analysis software to track their hand history, enabling them to review whether they make decisions with a positive expected value. E.g. calling hands where they have pot odds. For stock investors, a suitable benchmark is how you perform against the S&P 500, an index fund consisting of the 500 US companies with the highest market cap (Stock price x volume of shares). For sports traders, the benchmark is the odds at the time the match kicks-off, what is known as the closing line. This article covers the topic of whether sports betting markets are efficient. A key assumption about the accuracy of the closing line,  is that because it has been shaped by all the bets placed at the bookmakers, and because they know where the rest of the market have their odds, the sports betting markets are very efficient at the time the games start. Or in other words the closing line is a great benchmark.

## Time before kick-off

The odds are a reflection of the information possessed by the market. Thus the longer before kick-off you place a trade, the more information might appear that can affect the odds one way or the other. Therefore trades that are placed closer to kick-off will most likely experience less fluctuations.

## Payout rate and liquidity - The difference between edges (+EV trades) at soft vs sharp bookmakers

The main difference between the soft and the sharp bookmakers is their payout rate and liquidity. An edge occurs in the market, when there are differences in the odds offered by the various bookmakers. This is commonly referred to as a value bet, which you can read more about here. The majority of the soft bookmakers have a lower payout rate than the sharps. So for instance the odds at Manchester United winning at home vs Arsenal this weekend is 2.50 at Ladbrokes and 2.68 at a Sharp Bookmaker Their respective payout rates are at the time of writing, 92,6% and 98%.

Because the Sharp Bookmaker has a higher payout rate and allow larger bets to be placed on the outcome of this game than Ladbrokes, more money is placed on the game through the Sharp Bookmaker. The result being that the Sharp Bookmaker has more liquidity. More liquidity means more information, which means that odds at the Sharp Bookmaker is a better reflection of the true odds (the true probability of the game’s outcome). Now let’s imagine the scenario where news gets out 1 hour before kick-off that Alexis Sanchez, Arsenal’s best player is injured. The sharp traders know that this decreases the likelihood of Arsenal winning the game, so they will place a large bet of \$1 000 000 on a Manchester United win, the result being that the odds of United winning at the Sharp Bookmaker drops to 2.30. If we look at the vig-free odds (removing the Sharp Bookmaker’s margin of 2%), the odds is 2.346 (2.30 * 1.02). The odds at Ladbrokes remains at 2.50, meaning that there now exists an edge in the market of 6.56% [ ((2.50 / 2.346)-1)*100 ]. The market movement from 2.68 to 2.30 is a fluctuation of 16.5%. For the Sharp Bookmaker's odds to swing the other way and eliminate the edge, it is going to take new information. This information must then convince bettors to place hundreds of thousands of dollars on a draw or away win to change the odds. Now there is only 1 hour before kick-off so we can assume that the probability of this occurring is rather low. This implies that what is an edge 1 hour before kick-off is also likely to remain an edge at the time of kick-off. Or in other words if we had placed that trade 1 hour before kick-off at 2.50, it is likely that we would have beat the closing line of the sharp bookmaker, thus it is a +EV trade.

In general the odds at the soft bookmakers is way lower than the sharp bookmakers, because their payout rate is lower. Thus for an edge to occur at the soft bookmakers, the market must drop by approximately 10% (because of the soft vig). The probability that the market will swing back to its original position is then fairly low. Whereas a 2-3% drop between the sharp bookmakers will create an edge, it then takes a lot less new information for the market to move out of your favor as opposed to the 10-13% drop at the soft bookmakers. The point being that if an edge occurs at a soft bookmaker, it is much more likely to remain an edge versus the closing line when the game starts, than an edge that occurs between sharp bookmakers.

## Which bookmaker is the sharpest?

The bookmaker with the consistent highest liquidity in a particular market is considered to be the sharpest within that market. This is because more liquidity attracts sharper traders. Sharper trades possess information. Once they place a trade the market reflects the information possessed by this trader. Close to kick-off in a high liquidity market all of the sharp traders will have placed their trades and thus the market reflects the sum of the information possessed by the individual traders. The closing line represents what the market believes to be the true odds and thus probability for the different game outcomes.

Pinnacle usually has the highest liquidity and is therefore most often the sharpest of the bookmakers. Thus when edges occur between the sharp bookmakers it is usually because a sharp trader is placing a lot of money on a line at Pinnacle. This causes the odds to drop by 2-3 % and a 1% edge to occur versus the rest of the market. When this happens other traders will compete to capture the same liquidity on the other sharp bookmakers before someone else does.

When an edge occurs in the asian market, the sharp traders will keep betting the line until the value is on the other side, hence equilibrium is usually not the lowest-most point on the graph. Thus if you are able to place your trades at the peak edge it is very likely that the line will stabilize slightly lower than the odds you placed at. By placing trades on edges, you are placing your money on what is the right side of the market. Therefore it is more likely than not that the market will move in your favor.

Trademate is a valuable tool for sports traders, because it allows you to monitor market movements. Sometimes “false deviations” will occur at the sharp bookmakers, meaning that the line is pushed back to its original position, by someone taking a large position on the other side of the market. The result would then be that what was a +EV trade at the time you placed it, becomes a -EV trade 2 minutes later. As more money is placed on a game, meaning that the liquidity increases, it requires more money to shift the odds. Thus placing trades closer to kick-off means increases the likelihood of your trade being a +EV trade at the time the line closes.

## Key takeaways

• As a sports trader your goal is to place trades that beat the vig-free closing line of the sharpest bookmakers. Over a high volume of trades, only traders who are able to consistently beat the closing line will be profitable.
• The closing line in high liquidity markets reflects the true odds, because it incorporates all of the information that exists in the market.
• At the soft bookmakers it is likely that more often than not edges that occur pre-game are likely to remain +EV trades versus the closing line, because in order for the edge to occur in the first place the market needs to move a lot. This decreases the possibility of it swinging the other way and out of your favor.
• Placing trades close to kick-off reduces the likelihood that the edge will change dramatically.
• Lower liquidity markets are much more volatile and thus riskier than high liquidity markets.

# 3 Different Strategies For Making Money From Sports Betting That Actually Work: Matched Betting, Arbitrage Betting and Value Betting

Learn the advantages and disadvantages of the different betting strategies that actually work: matched betting, arbitrage betting, and value betting.

# How Bookmakers Make Money

## Sports Betting 101

In order to beat the bookmakers, one must first understand how they work. This video explains the business models of the bookmakers or in other words how they make money. We also explain the difference between the European and Asian bookmakers.

# Why Value and Arbitrage Opportunities Occur in Sports Betting

This explains why value occurs in betting markets. Basically, it comes down to the markets being inefficient.

# Why Are Some Bookmakers Sharper Than Others?

This video explains why some bookmakers are sharper than others. In general, it comes down liquidity and the individual bookmaker's business model.