# What is Value Betting?

Imagine you were to bet on the toss of a coin. Assuming the coin can’t land on its rim,
there is a 50 % chance of heads, and 50 % chance of tails. Now, imagine you were to
bet on the outcome , and had two people offering you the following odds:

Coin flip odds with a positive expected value

## Expected Value

Coin flip and probability

This article explains what expected value is. Obviously, you choose the bet with the highest odds, since the probability of each outcome is the same. Now, let’s see what happens if you place a bet on heads at 2.10. Half of the time, you’ll lose your \$10 bet, and half of the time you’ll earn \$11. From
this, we can calculate the expected value of your bet to be \$0.5.

After one toss, you won’t have profits of \$0.5. You will either be \$10 down or \$11 up.

However, if you increase the number of tosses, your average earning per bet will
theoretically converge towards half a dollar per toss. This means that if you toss the coin 1000 times, you should expect earnings of \$500. Whether you end up a bit above or
below \$500 is a matter of luck, but it is skill that landed you there in the first place. You can read more about what happens if you increase your number of bets in this article on the law of large numbers and how it applies to sports betting

## Finding Value in the Odds

It doesn’t require much skill to realize that 2.10 is a good odds on the toss of a coin. In
fact, since odds = 1 / probability, fair odds would be 2.00. Because the odds offered is
higher than what the underlying probability suggests, it is a good bet.

So why don’t we do the same in sports? Why don’t we use the probability of each
outcome to calculate the corresponding odds, and in turn distinguish a good bet from

That’s exactly what we do. Welcome to value betting.

## How value betting works and how value occurs in betting markets

The next article covers how value betting works and this article shows an example from a game between Chelsea and Manchester City

# How Does Value Betting Work?

What is sports value betting? Learn the essentials to understand how it works

# Value bets: How does value occur in sports betting?

Learn what value bets are and how it can improve your sport betting strategies today!

# Closing line: The most important metric in sports trading

The Closing Line is the No. 1 most important metric by which professional sports bettors judge their performance in order to determine if they have an edge over the market.

# 3 Different Strategies For Making Money From Sports Betting That Actually Work: Matched Betting, Arbitrage Betting and Value Betting

Learn the advantages and disadvantages of the different betting strategies that actually work: matched betting, arbitrage betting, and value betting.

# How Bookmakers Make Money

## Sports Betting 101

In order to beat the bookmakers, one must first understand how they work. This video explains the business models of the bookmakers or in other words how they make money. We also explain the difference between the European and Asian bookmakers.

# Why Value and Arbitrage Opportunities Occur in Sports Betting

This explains why value occurs in betting markets. Basically, it comes down to the markets being inefficient.

# Why Are Some Bookmakers Sharper Than Others?

This video explains why some bookmakers are sharper than others. In general, it comes down liquidity and the individual bookmaker's business model.