Lean about the main differences between sharp and soft bookmakersRead More
What is a soft book? What is the difference between a soft book and a sharp one? If you are wondering about this, check out this articleRead More
Sports Betting 101
In order to beat the bookmakers, one must first understand how they work. This video explains the business models of the bookmakers or in other words how they make money. We also explain the difference between the European and Asian bookmakers.
This explains why value occurs in betting markets. Basically, it comes down to the markets being inefficient.Read More
This article explains why some bookmakers are sharper than others. In general, it comes down liquidity and the individual bookmaker's business model.Read More